William Hill

William Hill
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Bet £10 and Get £30 in Free Bets. New online customers only, min £10 stake, win only, min odds 1/2, free bets paid as 3 x £10, 30 day expiry. Promo code on the page.
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Basic information
Name William Hill
Odds Quality 94
Year Founded 1934 (1998 in web)
License Gibraltar Gambling Commissioner (RGL no. 034 & 042)
Bettors from Nigeria Accepted
Owners WHG Limited
Deposit Options Visa, MasterCard, Neteller, Skrill, PayPal, Bank Transfer, Cheque
Sports covered
English Premiere League
Nigerian Premier League
La Liga
Serie A
France Liga 1
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Features at a Glance

  1. email:
  2. Phone: +800 3551 3551
  3. Address: Greenside House, 50 Station Road, Wood Green, London, N22 4TP, United Kingdom
  4. Operating Since: 1934
  5. Available Platforms: Desktop, tablet, smartphone
  6. Mobile Platforms: Android, iOS, Windows Phone
  7. Odds Formats: Decimal, Fractional, American
  8. Supported Currencies: USD, CAD, EUR, GBP + more
  9. Betting Services: Live Streaming, In-Play, Cash Out

About William Hill Sportsbook

William Hill is one of the oldest and most successful sports betting brands in the world and is a major online presence within the world of international sports betting. William Hill was first established in 1934 and has been online for close to two decades. In that time, the brand has created one of the largest and most comprehensive online sports betting platforms available on the web and services millions of bets each day from bettors around the world including Nigeria.

Desktop & Mobile Betting

The William Hill desktop betting platform is one of the busiest in the industry and could be a little intimidating for new online sports bettors. However, they offer plenty of tutorials on betting online plus a hand FAQ so getting used to the site really doesn’t take too long. In terms of player value, William Hill is one of the best and it is easy to see why they are regarded among the top 5 betting platforms worldwide. Getting around the desktop site is fast and there are plenty of clickable options for finding your sports markets, getting top odds at the right time, accessing banking and fast payouts, as well as customer support, available around the clock.

Players on mobile have full access to all key William Hill features

Mobile sports betting is becoming the number one way in which bettors are now choosing to engage with their sportsbook of choice. William Hill offer a comprehensive mobile betting platform that takes it lead from their main desktop site. The platform is optimised to work well with the smaller screen format and there are no issues with overcrowding or a lag in key data elements, especially where live betting options are concerned. Players on mobile have full access to all key William Hill features including live in-play betting, fast and secure mobile payouts, 24-hour support, top odds across many popular markets and much more.


One of the advantages of signing up with a sports betting brand that has close to nine decades of experience is that you can be sure of absolute reliability throughout their brand. This is William Hill in a nutshell. Not only is their track record impeccable, but the brand is also trusted throughout the world for ensuring top odds in most markets, fast payouts and very little in the way of red tape. William Hill is licensed and regulated through the UK Gambling Commission as well as through the Gibraltar Gambling Commissioner. William Hill is also a registered member of IBAS for the best dispute resolution available.

Betting options, in-play, live streaming

William Hill provides bettors with plenty of betting options across a wide variety of markets. The live in-play betting platform at William Hill is particularly good and is superior to most other online sportsbooks it competes with. Football fans will love the way William Hill structure their live in-play coverage, with up to 50 markets on any given live football event to choose from. This extensive range of markets (such as home, away, draw options, goals scored, over or under) are available on other sports events too and placing any option in your bet slip can be completed with a single click.

Betting Limits

William Hill set their betting limits quite reasonable and these are currently set at just £1 or currency equivalent outside the UK for their minimum bet, and at £500,000 (or currency equivalent) at the maximum bet end of the scale.


There are several bonus options available for members of William Hill with their current bonus for new players signing up for a free William Hill player account consisting of a spend £10 to get up to £30 in free bets. The bonus values are available in other currencies at an equivalent value. Other value promotions include cash back incentives, best odds guaranteed on select events, accumulators and more.

Promo code: C30

Significant Conditions

  • New William Hill online customers only
  • Min. unit stake of £10/€10 at odds of 1/2 or greater
  • Only the “win” part from EW bets will count
  • Free bet terms, payment method & country restrictions apply
  • Free bets credited as 3 x £10/€10
  • Free bet stakes are not returned as part of the settlement of successful free bets
  • All Free Bets must be wagered within 30 days.
  • Paypal excluded from offer.
  • Cash in my bet will be available for bets placed using a free bet (minus the value of the initial free bet)

Withdrawal options and payout times

William Hill supports several currencies including USD, EUR, GBP, CAD, AUD, and many more. Players can choose from several convenient payment options to suit various needs including credit and debit cards, prepaid cards, eWallets, and bank transfers. Minimum and maximum amounts for deposits or withdrawing are set at £10.

Popular Payment Options Include:

  1. Visa
  2. MasterCard
  3. Maestro
  4. Moneybookers
  5. Neteller
  6. ClickandBuy
  7. Bank Transfer

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